Ascending with AI
Looking for an AI expert? No, that’s not me. Reality is there are no experts, at least none most companies can afford.
We’re all beginners on this climb. The summit is sometimes obscured by clouds, but it’s there. And chances are, your competition has already started moving towards it.
I offer customized AI adoption training that empowers marketing and sales teams to understand what’s possible, and truly practical, to achieve measurable impact.
And yes, that includes pivoting your employees’ perception from one of threat to one of opportunity as they learn how to thrive in the AI-enabled future.
The only real mistake is not to take the first step right now. Start exploring the AI tools that can help your business to grow faster than ever.
AI Training for Marketing & Sales
Opportunity Assessment
Learn how to evaluate where AI can deliver the biggest pipeline impact by mapping use cases to goals, resources, and customer needs so you can confidently prioritize investments that drive measurable results.
How & What to Test
Create a plan for success by identifying critical use cases where AI can potentially deliver max impact. It's about setting measurable criteria and running low-risk micro pilots that quickly reveal learnings and the best paths for scaling.
Choosing the Tools
Cut through the noise of endless AI platforms by learning how to evaluate, compare, and select the right tools that align with your business goals, workflows, and budget. With options changing every day, we'll focus on the latest AI has to offer.
Future Proofing Your Plan
Build a sustainable AI strategy by anticipating emerging trends, managing risks, and creating adaptable roadmaps that keep your business competitive as the technology and regulations evolve.
FAQ
Marketing teams typically see faster campaign production, deeper customer insights, improved segmentation, and stronger personalization. Common wins include increased lead volume, higher engagement rates, and more efficient ad spend. The exact ROI depends on where AI is applied and how well it’s integrated into existing workflows.
AI tools can analyze patterns in your CRM and buying behavior data to recommend the best next steps, prioritize high-value leads, and even generate personalized outreach. This enables sales teams to focus their time on prospects most likely to convert, shortening sales cycles and improving close rates.
AI adoption is not just about technology — it’s about process change, training, and governance. Working with a consultant helps accelerate implementation, avoid common pitfalls and office politics, ensure compliance with data/privacy rules, and align solutions with business goals. This means faster ROI and less risk compared to trial-and-error in-house experimentation.
30+ years in marketing, including both agency and client-side roles, in both B2B and B2C environments. 10+ years as a HubSpot user, including 5 years as a consultant focused on this specialty. 20+ certifications earned, including recent ones from the AI Academy by SmarterX.
Training is customized to your topic needs. Often, the first step is an opportunity assessment: evaluating your current marketing and sales processes to find areas where AI can realistically deliver ROI. From there, we define use cases, test low-risk pilots, and gradually scale adoption with the right tools and training for your team.