Ascending with AI
Looking for an AI expert? Honestly, that’s not me. Yes, I am a Google Certified AI Professional, but the reality is AI-experts are few — or fake!
We’re all beginners on the AI-assisted climb. And chances are, your competition has already started moving towards the summit.
I offer customized AI adoption training that empowers marketing and sales teams to understand what’s possible, and truly practical, to achieve measurable impact.
And yes, that includes pivoting your employees’ perception from one of threat to one of opportunity.
I deliver HubSpot-centric, AI education that equips marketing and sales professionals to start their climb right now.
It’s especially valuable for growing organizations looking to implement AI in a structured, scalable way.
AI Training for Marketing & Sales
Opportunity Assessment
Learn how to evaluate where AI can deliver the biggest pipeline impact by mapping use cases to goals, resources, and customer needs so you can confidently prioritize investments that drive measurable results.
How & What to Test
AI can help reduce guesswork and quickly identify critical use cases for priority improvement. It's about uncovering hidden variables and running low-risk micro pilots that reveal the best paths for scaling.
Choosing the Tools
Cut through the noise by learning how to evaluate, compare, and select the AI tools that align with your business goals without reinventing the wheel. With options changing every day, we'll focus on the most recent, most relevant options.
Future Proofing Your Plan
Build a sustainable AI strategy by anticipating emerging trends, managing risks, and creating adaptable roadmaps that keep your business competitive as technology and opportunities continue to evolve.
AI Training & Certifications
- Google Certified AI Professional
- AI for Manufacturing
- AI for Insurance
- AI for Marketing
- Piloting AI
- Scaling AI
- AI Essentials for HubSpot Partners
- Prompt Engineering: How to Talk to the AIs
- Introduction to Conversational AI
- Introduction to Artificial Intelligence
- Ethics in the Age of Generative AI
FAQ
Marketing teams typically see faster campaign deployment and optimization. Common KPIs include increased lead volume, higher engagement rates, and more efficient ad spend. The exact ROI depends on where AI is applied in your specific buyer journey.
AI tools can analyze patterns in your CRM and buying behavior data to recommend the best next steps, prioritize high-value leads, and even generate personalized outreach. This enables sales teams to focus their time on prospects most likely to convert, shortening sales cycles and improving close rates.
AI adoption is not just about technology — it’s about process change, training, and governance. Working with a consultant helps accelerate implementation, avoid common pitfalls and office politics, ensure compliance, and align solutions with business goals. This means faster ROI and less risk compared to trial-and-error in-house experimentation.
30+ years in marketing, including both agency and client-side roles, in both B2B and B2C environments. 12+ years as a HubSpot user and consultant. Multiple AI certifications earned, including recent ones from Google and the AI Academy by SmarterX.
Training is customized to your topic needs. Often, the first step is an opportunity assessment: evaluating your current marketing and sales processes to find areas where AI can realistically deliver ROI. From there, we define use cases, test low-risk pilots, and scale adoption along a path that works for your team.
Via live online team webinars, one-to-one user sessions, and recorded videos. If your office is located in the greater Philadelphia, PA, area, we can deliver AI training onsite via half-day programs.